ZAFAR specializes in Andean textiles
Naira Sandoval Villegas studied fashion design in Buenos Aires, Argentina at the Argentine Fashion School. She worked almost 2 years at “Prima Vintage” an independent design studio in the Bohemian neighborhood of San Telmo in Buenos Aires.
She returned to Bolivia in 2011 with the idea of changing the “Made in Bolivia” design. She worked as a graphic designer at “Avant Textiles” (an independent studio) and later at Imtex SRL as a pattern apprentice. That same year she decided to quit to start a micro-enterprise of Textile Design and Recycling.
Thus, at the end of 2011 ZAFAR Textile Design and Recycling was born, a micro-enterprise inspired by the popular imagination of Bolivia.
Currently, one of the biggest products that brings a lot of work are the “mankanchas” skirts, inspired by the cholitas skirts. Zafar saw the beauty of these garments and decided to externalize them and turn them into cutting edge urban ready-to-wear. At first she used the fabrics the cholitas used, but, because Zafar starts trends, she decided to begin embroidering new fabrics and colors, decorating fabric and colors that the cholitas do not use. She did this easily because the minds of the large embroidery manufacturers were closed, because retail is more expensive than wholesale.
After 4 years, Zafar was able to expand nationally and sells in 9 stores in Bolivia.
They now have the challenge to expand to foreign markets with the help of Inamilli.